TikTok for Fitness Professionals: The Essential Guide

Today, TikTok for fitness professionals is booming. Professional trainers and other people who belong to the fitness industry are posting videos on TikTok. They are doing this to expand their reach and promote their business as well. Are you still using those traditional methods to build yourself as a brand? Start making a tiktok video today.

TikTok is available in more than 150 countries and over 100 million active users in the United States alone. Once upon a time, the video streaming app seemed like a just-for-fun platform. Teens were creating and enjoying the videos. However, this is not the case anymore.

In our opinion, the time has come when you need to change your marketing strategies to promote yourself as a professional trainer. If you are looking forward to TikTok to sell your content, you have landed on the right page. Keep reading our TikTok for fitness professionals guide. It allows you to become a famous trainer on the video streaming application easily. 

Is TikTok Right for You?

According to the latest reports on TikTok, there are more than 100 million active users in the U.S. alone. Two groups are using this app actively; one is the age group of 18-24, and another group confines the people lies between 13 and 17 years of age. 

In simple words, TikTok has young people who are streaming videos on the app for hours. You should also know that doesn’t mean older people are not using an app. They are on TikTok but few in number.

At the moment, many fitness professionals are training young people on TikTok. If you think that you can target your audience and offer them unique services, you should make a debut on TikTok immediately.    

1. Learn How to Use TikTok

TikTok for fitness professionals is going viral at a fast pace. If you think the app can be a useful tool in expanding your business and reach as well, you should learn how to use TikTok before you dive in and start using it as an amateur.

Click here to know how to start your online fitness business.

Multiple types of videos are created and shared by the people, including –


In these types of videos, one creator collaborates with another TikToker. It is a great way of gaining a user’s attraction by collaborating with a popular creator. 


It is one of the most categories, as many users scroll through the app to laugh. If you have some funny ideas, communicate them on the app through fitness things. It will not only reflect your business but also encourage users to subscribe to your channel.

TikTok for Fitness Professionals


You must have heard about many challenges, including Kiki, bottle cap off, etc. It would be best if you create an innovative fitness challenge. And who knows, you could go viral on TikTok.


Small, bite-sized enlightened information videos are pretty popular on the app. It is because they give valuable knowledge in a few seconds. You could also share dieting tips, best mass gainers, and many things in a few seconds on TikTok. 

2. Check out Your Competitors on the App

Once you are done with signing up on TikTok, you need to check out your competitors. It helps you to act accordingly. No doubt, you can easily create videos on TikTok by tapping on the ‘+’ at the bottom of the screen.

But if you are confused about where to start, checking out your competitors by performing ‘TikTok for fitness professionals + videos’ Google search.

It can help you in beginning your journey as a fitness professional. 

Some professionals are giving quick fitness tips with music, while others create new challenges for the users. Now, you have to think about your content as to how you can make it attractive and different from other trainers. You need to check out their hashtags on this popular application as well so that you can include them in your videos too.  

3. Be Unique

The use of TikTok for fitness professionals is an excellent idea. But if you are copying content from other popular TikTokers, you should know that people will not watch the same content from the person who has hundreds of followers only. You have to find your personal TikTok style to attract the people on your channel. 

Always remember, as TikTok for fitness professionals popularity is increasing with time, your videos must look professional. They must also have a pinch of fun, entertainment, and casualness as the heavy content is not appreciated much on the app. It is alright. If you mess up during a fitness challenge or have not done your makeup right, it works as part of the app’s appeal. 

Don’t be afraid of trying something new and resonate with your followers. Keep in mind that you are not going to find your personal TikTok in style easily. With a bit of error, failed experiments, and a few trials will help you in cultivating your content. 

4. Cross-Promote your Videos

There is no doubt that TikTok for fitness professionals is an easy way to make your place in the top trainers. One of the best things about the app is that you can use your TikTok as a cross-promotional tool too.

You can share your TikTok videos on other platforms, including Snapchat, Twitter, Instagram, and Pinterest, where some people are already following you. 

In this way, you can attract those people who are not on TikTok or more active on other social media apps. With this, people will be able to: 

  • Find you easily 
  • Can take part in your challenges 
  • Opt for the services that you are offering as a fitness trainer. 

Wrapping Up!

TikTok for fitness professionals is at the rage today. It is an amazing app that can not only help you in the build you as a brand but will also expand your reach. All you have to do is create unique content consistently and share it with your audience. 

With this, the content should not be serious all the time. It’s okay to have some fun in your clips as it will help you connect with your audience in a new way. 

It doesn’t matter whether you have a fitness business on the internet or not; you can still make yourself popular like other creators by keeping this guide in your mind. If you are looking for the best online fitness studio class management software, use WOFH today.

Ryan Gates

Marketing specialist and Head of Growth of many startups. Ryan is a lifelong entrepreneur and passionate about helping startups and marketers not suck. He speaks, practices, and blogs about growth and digital marketing on WOFH and across the universe.

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