There’s no doubt that one of the best ways to make money is by teaching online. As a yoga instructor, you even have more opportunities when you introduce technology as a major part of your yoga business.
Teaching yoga online gives you the opportunity to attract a wide range of audiences from different parts of the world. There are now several tools to give your students an excellent learning experience.
For instance, it is now possible to create membership websites through WOFH and even enable live online classes through Zoom and many other video-conferencing software. You can even turn your followers into students by teaching Yoga on Instagram, YouTube, and Facebook through the live features on these platforms.
Teach yoga online and grow your audience
Grow your social media following
One of the easiest ways to get yoga clients is through your social media followers. Getting clients on social media relies heavily on active engagement with your followers.
This involves consistent content posting on social media. However, don’t get too serious on social media. Feel free to share certain aspects of your personal life.
You can show the behind-the-scenes of your content productions. Additionally, ask questions. Create Yoga challenges and share success stories. These are subtle ways to engage with your yoga audience and even drive sales.
Build your authority factor through social proof and testimonials
This comes from your audience recognizing you as an expert yoga instructor. A combination of social proof in the form of highly engaged social media followers and regular content posting will boost your social proof.
Additionally, if you’ve had previous yoga teaching experience with some clients in the last encourage them to leave a testimonial or a review about you. For testimonials, we recommend that you work with video testimonials.
Video testimonials are more authentic and they deliver higher value than just written contents. Additionally, share success stories from previous clients.
To make sense of your success stories, ensure to share a before and after the event of clients’ stories and publish these on your websites and social media platforms. You can also share case studies about these success stories detailing your special procedure.
Deliver more value
What makes your yoga sessions different from the thousands of yoga sessions we can find online? Value is the key differentiator between a successful online course and an unsuccessful one.
Value can come in the form of organized content marketing that involves evergreen webinars and live webinars which can be scheduled on Zoom. There are several ways to deliver unique value. You could run contests on social media on various Yoga practices.
Do this consistently and you would notice amazing results. You would only not grow your social media audience but also get more clients. Making videos won’t even cost you a lot. You can start making videos with what you already have which is your smartphone.
When it comes to creating videos you need to be very mindful of the audio. A good video with a bad audio quality could ruin the entire video content. Also, ensure to control the lighting so create a good quality video content. Another pro tip, we recommend that you stay on top of trends.
You can easily do this by competitor research and discover what is trending among other yoga instructors and optimize your content to deliver something even better. Teaching yoga online should never cost so much and the only limiting factor is you.
Leverage email marketing
Email marketing is king of content promotion. It’s cheap and delivers results very fast. Email marketing is one of the best ways to deliver targeted messages to your targeted audience at a low cost.
There are many services that allow you to create email automation sequences at a low cost to teach yoga online. Some of them include GetResponse, Clickfunnels, MailChimp, and many more.
Create a lead magnet
If you have a blog or run membership and you’ve not started utilizing lead magnets then you’re missing a lot. That’s not all, if you want to quickly grow your audience, and attract paying prospects for your yoga classes then you need to start making use of a lead magnet.
A lead magnet is essentially a free offer that is given as an incentive in exchange for contact details. These contact details can then be used for remarketing purposes. A lead magnet could be in the form of free webinars, ebooks, checklists, and challenges related to Yoga.
For instance, the challenge could be ‘30- Day Yoga Challenge for Beginners – Your Complete Guide’. Contacts from your lead Magnets can be encouraged to become your followers on IG, subscribers on YouTube while they’re also part of your email list.
These audiences can also become members of your Facebook groups and you can start sharing free online yoga sessions with them. We’ve seen Yoga instructors grow their Facebook groups to ten thousand members within a matter of six months. These audiences can be used to presell your yoga sessions before you even start investing money on sponsored ads.
Teach yoga online and earn money with WOFH
Membership websites are one of the best ways to create recurring revenue from teaching yoga online. You don’t have to have any programming skills to be able to create a membership website.
A service like WOFH can be of great help. It is a fully-featured class management software dedicated to teaching yoga online. Additionally, if you’re a fitness trainer and a yoga instructor, you will find WOFH very helpful.
This service comes with free email marketing automation software and also allows you to schedule your classes quickly and easily.
You’re also capable of creating recurring payments in the form of course subscriptions. Additionally, this service also allows you to customize your course pages based on your personal brand using colors, logos. You can also schedule meetings with your clients through Zoom integrations.
Teaching yoga online shouldn’t be any difficult. You can start making videos with your smartphone and you can easily create membership websites with WOFH and start accepting payments and earn recurring revenues.
A combination of social media marketing, email marketing, and content marketing will enable you to grow your audience and convert them into paying clients.