Facebook Ads Guide for Fitness Business: A Step-By-Step Guide

Have you just opened your fitness studio and looking for ways to increase revenue? Then check out our Facebook ads guide for fitness business. Facebook advertising has the potential to transform your fitness business when used in the right way. When your ads hit the right audience at the right time, it boosts your brand awareness and generates more leads.

Facebook Ads Guide for Fitness Business

Why is Facebook Advertising Important?

Did you know that 1/7th of the population across the globe is on Facebook? Facebook advertising is the most effective way to promote your fitness products and services to people worldwide. It helps entrepreneurs target specific customers in any niche.

They can reach them by location, age, gender, behaviors, interests, and life events. Besides this, fitness business tycoons can promote fitness content easily and quickly using Facebook advertising tools.

Facebook Ads Guide for Fitness Business

How to Advertise on Facebook?

If you have already set up your Facebook business page, just go to the Facebook Ads Manager or Business Manager and build your Facebook ad campaign. If you do not have it yet, create your business page first. Here we will explain the steps for Ads Manager:

1. Select Your Objective

Taking time to pick your Facebook ads objective help you get excellent and more targeted outcome. Facebook offers about 11 marketing objectives for business tycoons. It includes engagement, reach, traffic, and much more. You can pick the goal depending on your current advertising campaign goals. For this:

Step 1: Firstly, log in to Facebook Ads Manager and pick the Campaigns tab. 

Step 2: After that, click ‘Create’ to get started with your first Facebook advertising campaign and pick your objective. 

Facebook Ads Guide for Fitness Business

2. Set Up Your Campaign Name

Now, it’s time to name your Facebook advertisement campaign and select whether to set up an A/B split test. You will also select whether to turn on campaign budget optimization. This feature is beneficial mainly when you are using multiple advertising sets.

3. Build Your Advertising Account

But if you are new in the world of Facebook advertising, create your advertising account using the steps below:

Step 1: Click the ‘Set Up Ad Account’ button from the settings of Facebook Ads Manager. 

Step 2: Now, you will be asked to add some information to create your ad account. It includes your ad account name, country, time zone, preferred currency, address, and EU VAT number.

Step 3: Then, hit the ‘continue’ button to add a new payment method from the payment settings. 

Step 4: Now, enter your payment details. 

However, if you already have a Facebook Ads Manager account, click the button that says move on to the next step in our Facebook ads guide for fitness business.

4. Micro-Target Your Audience

Once you are happy with the billing and account settings, micro-target your audience. It is a vital part of Facebook advertising. For this, follow these steps:

Step 1: Name your Facebook ad campaign and pick the Page that you want to promote. Scroll down to create the target audience for your advertising.

Step 2Now, you will find the option to add a custom audience. Begin by creating a profile for your clients by choosing a target location, gender, age, and language. 

Make sure you keep your eyes on the audience size indicator located on the screen’s right side. Also, focus on the high-quality content for your ads.

Step 3: Finally, target your audience effectively using Facebook Ads Manager to maximize your ROI. Use a detailed targeting field to include or exclude people based on their interests, demographics, and behaviors.

5. Decide Placements for Your Facebook Ad

Now, decide where your advertisements will appear. You can set up an ‘automatic placements’ option if you are new to Facebook advertising.

It will allow Facebook to place advertisements automatically across diverse social media platforms such as Instagram, Facebook, Messenger, and the Audience Network. When you gain more experience, you can place your Facebook ads in particular locations.

Facebook Ads Guide for Fitness Business

6. Set Up Your Schedule and Budget

Decide how much money you desire to spend on your Facebook fitness advertising campaign. Pick a daily or lifetime budget and then make it live. Use the advanced budget options to get into fine detail.

Facebook Ads Guide for Fitness Business

You can even set the date to schedule your ads in the future. It is one of the most efficient ways to stick to your budget. When you are satisfied with the audience size indicator, click the Continue button.

Facebook Ads Guide for Fitness Business

7. Create Your Facebook Ad

For creating your Facebook ad, just follow the steps below:

  • Firstly, pick your advertisement format and then enter the media and text components for it. The formats available will differ depending on the campaign objective.
  • Use the preview tool at the base of the page to ensure your advertisement looks attractive.
  • Now, click the confirm button to submit your order.
  • After that, wait to receive an email from Facebook. It will alert you that your advertisement has been approved.

Ad Specifications

There are plenty of details to keep in mind when getting videos and images ready for Facebook advertisements.

Text and Objective Specs 

While creating the best Facebook ads, just keep the character counts in mind. You also need to understand which kind of Facebook advertisement works with each of the ad campaign objectives mentioned above.

a) Image Ads
  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except video views
b) Facebook Stories Ads
  • Text: Leave 250 pixels text-free at the base and top of the advertisement.
  • Campaign objectives: Engagement, store traffic, messages, and catalog sales.
c) Video Ads
  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All except catalog sales
d) Collection Ads
  • Headline: 25 characters
  • Link description: n/a
  • Body text: 90 characters
  • Campaign objectives: Traffic, store traffic, conversions, and catalog sales 
e) Slideshow Ads
  • Headline: 25 characters
  • Link description: 30 characters
  • Body text: 125 characters
  • Campaign objectives: All
f) Instant Experience Ads
  • Text: Text blocks up to 500 words each.
  • Campaign objectives: All except catalog sales, lead generation, and messages
g) Messenger Inbox Ads
  • Headline: n/a
  • Link description: n/a
  • Body text: 125 characters
  • Campaign objectives: App installs, traffic, conversions, messages, and catalog sales
h) Carousel Ads
  • Headline: 25 characters
  • Link description: 20 characters
  • Body text: 125 characters
  • Campaign objectives: All except video and engagement views
Facebook Ads Guide for Fitness Business

Tips for Running Facebook Ads

Below are the great tips that will help you run your Facebook ads campaign smoothly:

1. Experiment With Audience Targeting

Begin by targeting a narrow audience and then widen it gradually by adding one interest category at one time. You can also use audience targeting to build diverse advertisements for groups associated with different business goals.

Offering impressive promotions depending on your existing bond is also a good idea. If you have a local fitness business, you can target your audience by postal or zip code.

2. Use the Facebook Pixel

Facebook pixel is a code that can significantly impact your Facebook ad campaign. This analytics tool lets you measure the effectiveness of advertising by understanding the actions that people take on your site. You can use it to:

  • Target your ads to the right people
  • Measure the outcome
  • Increase ads

Once you set up the Facebook pixel, it will fire when someone takes action on your site.

Facebook Ads Guide for Fitness Business

3. Use Best Quality Photos and Videos

Your visuals are also as crucial as your text. It is because they grab the attention of viewers and create the best impression. You can use the following free stock photo sites to source high-quality images for use in the ads.

4. Test Everything and Get Expert Help

It’s also vital to find out what will work and what won’t when it comes to your Facebook advertisements. Every time you try anything new, make sure you compare it with your previous ads. It will help you see where to make further improvements. A/B testing is the only way that will help you know what works for your specific audience.

Remember, if you are just starting, operate several ads with small budgets and audiences. Once you have identified what works best, use the winning advertisement as your main campaign.

Another great idea is to use the best studio management software like WOFH or take expert help. The professionals will offer you excellent tips to get success faster.

5. Track the Results

Track performance by closely monitoring how your campaigns perform in the dashboard of Facebook Ads Manager. Below are the tools that will help you track the performance of your Facebook ad with ease:

  • AdEspresso (Best for solo fitness marketers, marketing agencies, and small to medium-size fitness businesses)
  • Hootsuite Ads (Best for large fitness organization)
Facebook Ads Guide for Fitness Business


A successful Facebook fitness ad creation is important for your fitness business. Remember, the more you invest in your campaigns, the higher returns you will get. Our step-by-step Facebook Ads guide for fitness business will help you create your first Facebook advertising campaign successfully.

Ryan Gates

Marketing specialist and Head of Growth of many startups. Ryan is a lifelong entrepreneur and passionate about helping startups and marketers not suck. He speaks, practices, and blogs about growth and digital marketing on WOFH and across the universe.

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