The global pandemic has forced fitness studios to shut their doors for their customers as a safety precaution. But that does not mean your customers cannot leverage your services.
We live in a world driven by technology that influences every aspect of our lives. The advent of technology enables you to cater to your customers remotely and keep them healthy while maintaining safety.
Today, there are tons of tools yoga studio that will help you in taking your training classes remotely in an efficient manner. By picking the right tools, you can ensure that your customers have uninterrupted access to your services. There are a plethora of tools out there, but every app is not right for you. And, in this article, we are highlighting tools yoga studio that you should invest in to expand your business presence digitally.
WOFH, short for Workout From Home, is dedicated software for trainers, which allows them to make it more streamlined and efficient for them to conduct their classes online. It is boasted with robust features including scheduling, zoom integration, email confirmation and reminders, managing single or recurring classes, multiple memberships, fast checkout, custom landing, and much more. This all-encompassing software is all you need to manage your online yoga studio.
1. Scheduling Software
When running and promoting a business online, it is important to have a tool that can help you in managing different aspects. Scheduling software will allow your customers to book classes without any hassle. Whether it is managing regular classes, one-on-one appointments, workshops, or events, effective scheduling software enables you to take care of all that and much more.
Along with taking care of your scheduling, the software also enables you to leverage website integration, various marketing tools and offers an avenue to sell your products online (if any). Today you will find tons of scheduling software online that include. Acuity Scheduling – This is a cloud-based appointment scheduling tool that allows you to manage all your appointments digitally. It is designed for small as well as medium-sized businesses. On a dashboard, you can see your available time, thereby making it easier to schedule appointments.
Moreover, it automatically syncs calendars based on the users’ time and sends notifications related to your schedules. Some of the essential features of this software include integrated calendar, customizable schedule forms, group scheduling, etc. GymMaster is a popular health and club member management tool designed for fitness studios, gyms, and clubs. Irrespective of the size of your workshop, you will be able to easily manage different aspects of your operations through GymMaster.
Some of the prominent features of this software include flexible scheduling, automated marketing, and retention, task management, integrated payment processing, etc. Users can book sessions through both websites as well as mobile apps. Vagaro it is a cloud-based fitness and salon management tool that facilitates business to book appointments and manage different tasks. This software offers an all-encompassing solution to manage client database, inventory, payroll, and bookkeeping. It also automates the task of email marketing.
Along with the website, the app is available for Android as well as iOS smartphones. Mindbody is a simplified cloud-based appointment scheduling and studio management software. The software allows small and medium-sized businesses to manage different tasks. Some of the prominent features of this tool include waitlist management, automated scheduling of text and email, online bookings, and Facebook booking. Zen Planner is a management software for gyms and fitness studios. The tool facilitates a comprehensive payment process and automated billing, member as well as staff app for smartphone users, site templates, skill tracking, etc.
2. Your Studio Website
The website is the front door of any online business, and it is the first impression that your clients have of your brand. Therefore, you need to invest adequate resources in building a seamless website. Ensure that the landing page is clear and intuitive. Nobody wants to spend their time figuring out a website.
Moreover, the home page should exhibit the overall vibe of the studio. Don’t throw in too many features and make the site look cumbersome. Pick a theme and stick to it. It takes 0.05 seconds for visitors to decide whether they want to stay or leave.
An important thing to keep in mind when choosing a website platform is its compatibility with your chosen scheduling software. Your website, as well as software, should be able to perform well together irrespective of the screen size. Therefore, responsiveness is an imperative factor to consider while building a website.
Setting up a robust website is the first step towards building a staunch online presence. You must optimize your business for search engines as well as customers in order to be able to stay on top of the SERPs. Doing things right in the initial stage will significantly enable you to reduce the cost and workload in the later stages.
3. Communication Apps
Communicating with your customers is an important aspect of any business. It helps you to understand whether or not you are catering to their needs. During online classes, everyone is concentrating on training, and there is little to no scope of interacting with the class. How do you know everyone understands your approach?
This is why you need to set-up a proper communication channel that allows your members to reach out to you and share their feedback. There are tons of communication tools yoga studio available in the market for free that can help you accomplish your objectives. Some of the apps that you should look into are –
- Zoom –
Zoom, over the last few months, has gained tremendous momentum. With remote work on the rise, today, almost every business is using Zoom to communicate with its members.
- Hangout –
Hangout is a similar communication tool that allows you to interact with teams over call or chat.
You can use these communication tools to facilitate weekly Q/A sessions with your customers. This way, you can stay connected to them irrespective of the distance and facilitate quality and comprehensive training experience.
When you provide an opportunity for your members to extend their queries, you come across as a more reliable brand that they want to stay associated with, in the long term.
4. Social Apps
The importance of constant engagement in online business cannot be overlooked. You have to constantly provide content to your customers to keep them engaged. Social media allows you to have immediate interaction and response. There are over 3.81 billion social media users accounting for about 49% of the global population.
Therefore, if you aim to expand your presence, leveraging the potentials of social media is something that becomes vital. This is a great avenue to keep your existing members engaged with new content that goes beyond the classes and also attracts new customers. Two of the popular social media tools Yoga studio should leverage are Facebook and TikTok.
These two platforms have a massive following and are popular for videos. So you can post your Yoga videos online on these platforms and boost your visibility. Along with that, you must use multiple social media marketing strategies to show millions of users the potential of your business.
Customers today enjoy following and interacting with a brand. And interestingly enough, your social media followers often turn out to be your loyal customers. The more engaging your social media presence is, the higher is your chances of gaining more followers and eventually, customers. So, make sure to keep your audience happy and engaged.
The Bottom Line
Choosing the right tools Yoga studio will allow you to manage your online business more effectively. Going digital is all about offering your customers the most seamless experience, and the above tools will allow you to accomplish the same.